Where Should Your Family Begin?
New to The Elf on the Shelf® Tradition?
Learn more about The Elf on the Shelf® tradition.
Learn More
Do You Already Have a Scout Elf?
There are more magical characters to discover in the Santaverse.
Discover the Santaverse
Need Easy Elf Ideas Inspiration?
We have plenty of fun and easy Elf Ideas, perfect for each morning.
Find Elf Ideas
Shop Our Newest Arrivals
Discover all the new arrivals and characters from the Santaverse®.
Shop New ArrivalsWhat is The Elf on the Shelf®?
The Elf on the Shelf is Santa’s official Scout Elf, sent straight from the North Pole to bring festive fun to families across Australia. By day, your Scout Elf hides in a new spot; by night, they report back to Santa.
This simple, magical tradition helps families create joyful memories and adds excitement to every morning. Easy to start and endlessly enchanting, it’s no wonder The Elf on the Shelf has become a treasured part of festive traditions across Australia.
Adopt your Scout Elf today and begin making magical memories that last a lifetime. Each box includes an adoptable Scout Elf and a beautifully illustrated storybook that explains the Christmas tradition.
How The Elf on the Shelf® Works
Adopt your
Official Scout Elf
Adopt your official Scout Elf from Santa’s Store or a trusted adoption centre and read the magical keepsake storybook together to begin the tradition.
Name and register your Scout Elf
Give your Scout Elf a magical name and register them with the North Pole Registry to make your Christmas tradition official.
Find fun and easy
Elf Ideas
Discover easy Elf on the Shelf ideas, festive inspiration and magical family fun throughout the festive season.
Explore Easy The Elf on the Shelf® Ideas
Make every morning feel magical with simple, playful Scout Elf ideas made for busy Australian families.
Explore quick setups, clever hiding spots and festive scenes that help keep the Christmas fun going all season long.
The Elf on the Shelf Blog
Discover festive recipes, DIY crafts, classroom lesson plans, festive activities and fun family games here, your go-to resource for all things The Elf on the Shelf and Santaverse. We even have ideas for cuddly Elf Pets, kind-hearted Elf Mates and Noorah.
Why Families Choose
The Elf on the Shelf®?
When you adopt an official Scout Elf from The Elf on the Shelf Santaverse, you’re joining a much-loved tradition shared by families across Australia. You’ll gain access to the official Elf Registry, discover magical North Pole characters and stories, and become part of a growing community that celebrates the true spirit of Christmas.
Makes Every Morning Magical
Finding the elf in a playful, new spot
each day keeps the Christmas countdown full of excitement!
Builds Family Bonds
From reading the storybook to finding the elf, the tradition sparks endless laughs and conversation.
Inspires Good Deeds & Smiles
Always nice and never naughty, playful Scout Elves serve as role models that inspire children toward positive actions.
Offers memories that last a lifetime
Every playful elf adventure sparks joy
and builds memories you’ll
cherish forever.
Rekindles nostalgia with a wholesome authenticity
Our products are rooted in the innocence of believing and anchored in classic brand values of goodwill and joy.
Explore the Santaverse®
The Elf on the Shelf lives within a wider magical world, the Santaverse. Discover more of the wonderful characters that make up this enchanted world and make every day memorable.
Elf Mates®
These champions of kindness have their own personalities and help your Scout Elf, but can stay in your home year-round!
Meet the Elf Mates
Elf Pets®
Saint Bernard, Arctic Fox & Reindeer, each with their own storybook and North Pole mission. They keep Christmas going!
Noorah®
Noorah is Santa’s magical Arctic fox, bringing wonder, warmth and extra North Pole magic to your Christmas tradition.