Discover the Magic of the Santaverse^®!

Santa’s Official Scout Elves

The Elf on the Shelf^®

The Elf on the Shelf is where the magic begins. Santa’s Scout Elves are trusted North Pole helpers who visit families across Australia during the Christmas season.

Each Scout Elf becomes part of the family’s Christmas tradition and flies back to the North Pole each night to report to Santa. By morning, they return in a new spot, creating daily excitement for children throughout December.

Every Scout Elf arrives in a keepsake box with the beautifully illustrated storybook The Elf on the Shelf: A Christmas Tradition. Once adopted and named, the magic begins, creating a family tradition that can return year after year.

Santa’s Champions of Kindness

Elf Mates^®

Elf Mates are Santa’s Champions of Kindness, huggable companions from the Arctic forest who encourage thoughtful acts of generosity, care and giving throughout the year.

Each one arrives with a special poem inspiring a thoughtful good deed.

Elf Mates Chef^™ encourages children to share food, treats or thoughtful homemade surprises with others.

Elf Mates Cobbler^™ inspires children to donate clothes or shoes they no longer need.

Elf Mates Toy Maker^™ encourages children to donate games and toys they have outgrown so another child can enjoy them.

Santa’s Cuddly Helpers

Elf Pets^®

Elf Pets are Santa’s cuddly North Pole companions, each with a special Christmas mission and a storybook that explains how they help Santa.

Unlike Scout Elves, they can stay with families all year round and are made for cuddles, imaginative play and shared storytime.

Elf Pets Reindeer gather children’s love to help power Santa’s sleigh on Christmas Eve.

Elf Pets Arctic Fox create magical snow so Santa’s sleigh can land safely on rooftops.

Elf Pets Saint Bernard help gather Christmas spirit through children’s kindness and goodwill.

Each Elf Pets box set includes a huggable plush companion, a beautifully illustrated storybook and an official adoption certificate.

Santa’s Magical Arctic Fox

Noorah^®

Long before anyone knew her name, Noorah was already part of the magic. One of Santa’s oldest and most trusted friends, this extraordinary arctic fox has a very special role: with a single swish of her shimmering tail, she sparks the Northern Lights and pauses time, giving Santa everything he needs to deliver gifts across the world in one miraculous night.

Her story, told in Extraordinary Noorah: Santa’s Magical Arctic Fox, celebrates courage, wonder and the power of believing in what makes you special.

Unlike Scout Elves, Noorah can be cuddled and included in play, making her a magical companion for Australian children who love animals and Christmas stories.

Official Toy Testers

SnoBiggie^™

Once fearsome creatures from the mountainous reaches of the North Pole, the SnoBiggie yetis have had a change of heart, quite literally.

The power of play melted their once-formidable reputations, and now they are among Santa’s most beloved friends and his official toy testers, smashing, crashing and bashing toys to make sure every single one is safe and fun for children everywhere.

At the heart of the SnoBiggie story is Little Grunt, the smallest of the yetis. His journey celebrates friendship, persistence and discovering that being different can be something extraordinary.