Who Is Noorah and How Does Her Magic Work?
Who is Noorah?
Noorah is Santa’s magical Arctic fox and one of his oldest friends. She lives within the Santaverse, the enchanted world of Santa Claus, where her Northern Lights magic helps make Christmas Eve possible.
Is Noorah an Elf Pets character?
Noorah is known from Elf Pets: A Fox Cub’s Christmas Tale, but she is not an Elf Pets character. She is her own magical Santaverse character with a special story, powerful gifts and an important role in Santa’s Christmas Eve journey.
What magic does she have?
Noorah can spark the Northern Lights with her tail, pause time and create magical snow. Her gifts help protect Santa’s sleigh and give him the time he needs to travel the world in one night.
Can children cuddle Noorah?
Yes. Noorah products bring her story into family life through cuddly play, storytime and Christmas imagination, giving children a magical friend they can keep close.
About Noorah: A Magical Friend from the Santaverse
Noorah is no ordinary Arctic fox. She is one of Santa’s oldest friends and one of the most powerful magical characters in the Santaverse, the enchanted storytelling world that also includes The Elf on the Shelf, Elf Pets and Elf Mates.
Noorah first discovered her extraordinary gifts after a magical comet fell to the North Pole on the very first Christmas night.
With the ability to spark the Northern Lights, pause time and create magical snow, Noorah helps Santa make his Christmas Eve journey around the world.
Her story is perfect for Australian children who love animals, Christmas stories, magical adventures and characters who discover that being different can become something extraordinary.
Noorah’s Story
Noorah, Santa’s magical Arctic fox, uses her tail to pause time and spark the Northern Lights, helping Santa travel the world in one night. In her much-loved book, Extraordinary Noorah: Santa’s Magical Arctic Fox, she embraces her gift to safeguard Christmas. Unlike Scout Elves, Noorah can be touched and cuddled, making her a comforting companion who keeps the Christmas spirit close.
Buy Her BookHow to Enjoy Noorah
1. Read Noorah’s Story
Begin by reading Extraordinary Noorah: Santa’s Magical Arctic Fox to understand Noorah’s special role in spreading Christmas magic.
2. Welcome Noorah Home
Welcome Noorah into your family through her storybook and available products, found online or at participating Australian retailers. Her magical presence is perfect for cuddles, imaginative play and storytime.
3. Embrace the Magic
Encourage children to include Noorah in stories, play and family traditions. While she is not a Scout Elf or an Elf Pet, she brings her own magic to the Christmas season.
Still have questions? Visit our FAQ Page.
The Elf on the Shelf
Noorah
Why Families Love Noorah
Noorah brings a gentle kind of Christmas magic to Australian families. She is perfect for children who love animal characters, imaginative adventures and cosy storytime, whether Christmas is spent at home, on a summer getaway or visiting family.
Makes Christmas feel wonder-filled
Noorah turns Santa’s Christmas Eve journey into a story children can imagine and feel part of. Her magic gives families a beautiful way to talk about belief, wishes and the mystery of Christmas night.
A magical friend children can connect with
Noorah is instantly lovable for children drawn to animals, soft companions and gentle adventure. She feels like a magical friend from Santa’s world.
Cosy, calm and enchanting
Not every Christmas moment has to be big, loud or busy. Noorah is ideal for bedtime stories, Christmas Eve cuddles, family movie nights and quieter moments during Australia’s busy summer festive season.
Opens the door to the Santaverse
Through her story, children can begin to explore the wider Santaverse, from Scout Elves and Elf Pets to magical characters, hidden stories and North Pole adventures still to come.
Also Featured In
Explore the Santaverse®
The Elf on the Shelf is part of a wider magical world called the Santaverse. Discover more North Pole characters, stories and traditions for Australian families.
The Elf on the Shelf®
The original Christmas tradition featuring Santa’s official Scout Elf who returns each night and surprises families every morning.
Meet the Scout Elf
Elf Pets®
Saint Bernard, Arctic Fox & Reindeer, each with their own storybook and North Pole mission. They keep Christmas going!
Elf Mates®
These champions of kindness have their own personalities and help your Scout Elf, but can stay in your home year-round!
Meet the Elf Mates